- Make your day with a FREE randomised MILO® Cup Clip by purchasing MILO® 3-in-1 and MILO® Gao Siew Dai (Less Sugar) promotion packs, exclusively in Singapore
SINGAPORE, 20 SEPTEMBER 2024 – MILO® Singapore is bringing an element of fun to your morning cup of MILO® with the launch of its limited-edition MILO® Cup Clips – only available in Singapore.
The 5 cup clips feature familiar Singaporean MILO® lovers, each working on a different step in preparing their cup of hot MILO®.
Whether it’s to POP IN your MILO® powder, POUR IN hot water, STIR IT with a teaspoon or SIP it like you always do, these MILO Cup Clips bring elevated joy to your morning MILO® experience by simply hanging on your cup. (Refer to Annex A)
Hang (out with) these MILO® Cup Clips on your cups or anything you like – a phone stand, laptop, plant pot or any item with a rim.
Chow Phee Chat, Marketing and Corporate Affairs Director, Nestlé Singapore, shared, “MILO® is integral to the Singaporean culture and a beloved part of our lives. This series of MILO® Cup Clips represent a key morning ritual and showcase the ease of making a cup of MILO® to start our day. We want to mark this uniquely Singaporean MILO® moment with this collection, specially made for them.”
To ‘zhng’ your cup of MILO® with these MILO® Cup Clips, simply purchase MILO® 3-in-1 (16 sachets) and MILO® Gao Siew Dai (Less Sugar) (13 sachets) promotion packs, available from 19th September 2024 progressively in supermarkets island-wide. Each promotion pack includes one randomised cup clip, while stocks last.*
PAIR YOUR CUP CLIPS WITH OUR ICONIC MILO® CUPS
In addition, stand a chance to win a pair of iconic MILO® Cups with the following steps^:
- Purchase a MILO® 3-in-1/Gao Siew Dai promotion pack to redeem a randomised MILO® Cup Clip
- Post a picture of the MILO® Cup Clips “hanging around” your favourite cup
- Tag us @MILOSingapore and use the hashtag #MakeYourMILO
This contest is valid from 19th September 2024 to 31st October 2024. Terms and conditions apply (https://nes.tl/MakeMILO2024).
Find out more about the MILO® Cup Clip Promotion: https://nes.tl/MakeMILO2024. For more information, visit MILO®’s Facebook, Instagram and TikTok pages.
*T&Cs apply. Visit https://nes.tl/MakeMILO2024 to learn more. One randomised cup clip is included in each MILO® 3-in-1 and MILO® Gao Siew Dai (Less Sugar) promotion pack, while stocks last.
^T&Cs apply. Visit https://nes.tl/MakeMILO2024 to learn more. This contest is valid from 19th September 2024 to 31st October 2024, or until all winners have been identified (whichever is earlier).
Annex A
Let’s make MILO® with the MILO® Cup Clips!
POP IN your favourite MILO® powder with the MILO® DINO.
POUR IN hot water with the MILO® UNCLE.
STIR IT with a handy spoon with the MILO® Teen to give it a good mix.
SIP IT like you always do with the MILO® Bro. Cheers!
GO FOR IT and seize the day with the MILO® Van!
About Nestlé Singapore
As the world ’s largest food and beverage manufacturer, Nestlé is the provider of the best food for whatever time of day and for whatever time of your life. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world and employs more than 270,000 people, who are committed to unlocking the power of food to enhance the quality of life for everyone, today and for generations to come. Since 1912, Nestlé Singapore has been nourishing Singaporeans through quality brands and products like MILO, MAGGI, NESCAFÉ and KITKAT, delivering on our promise of bringing Good Food, Good Life to all. In 2024, Nestlé Singapore was recognised as a Company of Good by the National Volunteer & Philanthropy Centre for its outstanding contributions and commitment to corporate purpose and impact in Singapore. To find out more about Nestlé, visit us at www.nestle.com and about Nestlé Singapore, visit www.nestle.com.sg/aboutus.
About MILO® Singapore
Since the 1950s, MILO® has been championing youth sports development in Singapore. MILO® aims to nurture our Singapore athletes into national sports heroes. All MILO® Singapore recipes are Healthier Choice - lower in sugar certified and rated Nutri-Grade B. It is enriched with essential minerals and nutrients, giving Singaporeans the ‘Energy to Go Further’.
MILO® 3-in-1 provides great taste with the perfect balance of maltiness, milkiness and cocoa. Also, MILO® 3-in-1 uses skimmed milk powder instead of creamer so you can enjoy your MILO® knowing that it is low in fat too.
MILO® Gao Siew Dai offers the familiar and rich flavour of MILO® with 50% less added table sugar and more protein. Richer in flavour and less sweet in taste, MILO® Gao Siew Dai fuels you with energy to conquer each day.
For Media Enquiries:
Edwin Wong
Corporate Communications & Brand Advocacy Manager
[email protected]