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MILO® launches limited-edition collectibles series to celebrate the ‘People of MILO®’

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  • Get a FREE randomised ‘People of MILO®’ collectible with the purchase of MILO® 3-in-1 and MILO® Gao Siew Dai (Less Sugar) promotion packs in stores*
  • Stand to win a year’s supply of FREE MILO® by participating in our #SponsorMeMILOSG social media contest^
People of MILO

SINGAPORE, 19 SEPTEMBER 2023 – To celebrate the love and support from MILO® fans over the past 73 years, MILO® Singapore is launching the limited-edition ‘People of MILO®’ collectibles series today. Say hello to MILO® Bro, MILO® Teen, MILO® Uncle, MILO® Dino, and of course, the iconic MILO® Van!

People of MILO

The ‘People of MILO®’ collectibles reflect the different personalities of MILO® fans in Singapore. Regardless of how one is energised by MILO® and expresses their love for the drink, there is a ‘People of MILO®’ collectible that represents everyone. (See Annex A – to know more about each character)

Some of us might see ourselves as MILO® Bro, whose determination drives him towards every goal. Others might resonate with the MILO® Teen or MILO® Dino, who enjoy their favourite cups of MILO® in nutritious and fun ways.

In the heartlands, one might find the MILO® Uncle hard at work, as he serves nutritious cups of MILO® to his customers. One might also catch a glimpse of the MILO® Van making its rounds in the neighbourhood, bringing joy to crowds at sporting events, schools and more.

Chow Phee Chat, Regional Head – Communications and Marketing Services, Nestlé Malaysia and Singapore, shared, “What sparked this ‘People of MILO®’ idea was our encounters with many MILO® fans. Whether it is among friends or family, Singaporeans celebrate MILO® in multiple ways – from hosting MILO® themed parties, to some who have even gotten MILO® tattoos. Through each collectible, we seek to represent the different archetypes of MILO® fans who are all around us and share how MILO® is intimately part of our Singaporean way of life.”

Whether you relate to MILO® Bro, MILO® Uncle or other characters, you can get your hands on all 5 ‘People of MILO®’ collectibles by purchasing MILO® 3-in-1 (16 sachets) and MILO® Gao Siew Dai (Less Sugar) (13 sachets) promotion packs in stores from 18th September 2023. Each promotion pack includes one randomised collectible, while stocks last.* Promotion mechanics on e-commerce platforms may differ, terms and conditions apply.

MILO packshots

In addition to the ‘People of MILO®’ collectibles series, MILO® is also offering fans a chance to be sponsored with a year’s supply of FREE MILO®^.

To stand a chance to win, simply follow these steps:

  1. Purchase a participating MILO® promotion pack to redeem a randomised ‘People of MILO®’ collectible
  2. Post a picture with your collectible and a cup of your favourite MILO® on Facebook, Instagram or TikTok and show how you resemble one of the ‘People of MILO®’
  3. Tag us @MILOSingapore and use the hashtag #SponsorMeMILOSG

This contest is valid from 18th September 2023 to 31st October 2023, or until all winners have been identified (whichever is earlier, terms and conditions apply).

All MILO® Singapore recipes are lower in sugar with Nutri-Grade B. It is a Healthier Choice beverage enriched with essential minerals and nutrients, giving Singaporeans the ‘Energy to Go Further’.

MILO® 3-in-1 provides great taste with the perfect balance of maltiness, milkiness and cocoa. Also, MILO® 3-in-1 uses skimmed milk powder instead of full cream milk or creamer so you can enjoy your MILO® knowing that it is low in fat too.

MILO® Gao Siew Dai offers the familiar and rich flavour of MILO® with 50% less added table sugar and more protein. Richer in flavour and less sweet in taste, MILO® Gao Siew Dai fuels you with energy to conquer each day.

Find out more about the ‘People of MILO®’: For more information, visit MILO®’s Facebook, Instagram and TikTok pages.

*T&Cs apply. Visit to learn more. One randomised collectible is included in each MILO® 3-in1 and MILO® Gao Siew Dai (Less Sugar) promotion pack, while stocks last.

^T&Cs apply. Visit to learn more. This contest is valid from 18th September 2023 to 31st October 2023, or until all winners have been identified (whichever is earlier).

Annex A
Meet the ‘People of MILO®’!


MILO® Bro is always on the ball! At work or at play, he counts on MILO® to nourish him. That is how he stays energised on the go — anytime, anywhere.

MILO® Uncle

Always heard before he is seen, MILO® Uncle’s infectious energy is felt when he shouts “MILO® SIO!” as he serves up a nutritious cup of MILO®. What powers him? MILO®, of course!

MILO® Teen

Meet the teen who loves the tin! MILO® Teen is all about the Original MILO®, straight from the tin, and never starts her day without a cup.

MILO® Dino

MILO® Dino is here to show that nutritious can be delicious! Energetic and fun, he is always enjoying MILO® in new ways.


We hear you and we get you: you love the MILO® Van. So do we! An iconic Singaporean favourite, the MILO® Van travels all around the island to energise and unite us MILO® Lovers.

About Nestlé
As the leading Food, Nutrition, Health and Wellness Company, Nestlé is the provider of the best food for whatever time of day and for whatever time of your life. Nestlé has grown to become the world's largest food company offering more than 8,500 brands and 10,000 products. With its headquarters in Vevey, Switzerland, Nestlé has more than 456 factories spread over 80 countries and employs more than 283,000 people. To find out more about Nestlé, please visit

For Media Enquiries:

Edwin Wong
Corporate Communications & Brand Advocacy Manager
[email protected]