SINGAPORE, 4 AUGUST 2025 – NESCAFÉ®, Singapore’s No.1 Coffee Brand, has found its perfect blend in Singaporean star Tasha Low as its newest brand ambassador. The collaboration comes in celebration of the launch of NESCAFÉ® Kopi Gao Siew Dai, which is exclusively available in Singapore and specially crafted for Singaporeans as a modern tribute to its beloved local coffee culture – one that is rich, full-bodied, yet less sweet.
A former K-pop idol turned rising regional actress and singer, Tasha Low is best known for her magnetic presence, authenticity, and trailblazing spirit and most recently starred in the hit drama, Emerald Hill. Born and raised in Singapore, her journey from a local talent to a globally recognised artist mirrors NESCAFÉ®’s own evolution from a household staple to a brand that transcends borders while staying deeply attuned with local coffee culture.
"We’re incredibly excited to partner with Tasha Low as the face of NESCAFÉ® Singapore and to launch our new Kopi Gao Siew Dai with her," said Cyndi Chin, Business Manager for Coffee, Nestlé Singapore. "This launch celebrates our national identity through a drink that unites generations. As Singapore celebrates SG60, we’re proud to honour our kopi heritage while evolving to meet modern needs, giving Singaporeans the convenience of now enjoying their iconic Kopi from the comfort of their homes. Tasha, with her Singaporean roots and growing international appeal, perfectly embodies this blend of heritage and modernity. Her story reflects the spirit of our campaign — bold, authentic, and proudly local."
“I grew up in Singapore with kopi as a part of my everyday life – from weekend breakfasts with my family to coffee chats with friends,” said Tasha Low. “It’s something that always reminds me of home, no matter where I am in the world. I’m so proud to be part of this campaign with NESCAFÉ®, a brand that’s so iconic and close to the hearts of many Singaporeans. To me, Kopi Gao Siew Dai is the perfect blend – bold, smooth, and just right.”
Tasha will headline the upcoming brand campaign launching in August, which includes a heartwarming brand film and a series of in-store sampling activations that celebrate the nuances of local coffee culture – and what it means to feel at home, one cup at a time.
The new NESCAFÉ® Kopi Gao Siew Dai is now available at all major supermarkets and e-retailers, at a recommended retail price of $6.95 a pack.
With this collaboration, NESCAFÉ® reaffirms its commitment to evolving with its consumers while honouring local coffee traditions and culture, constantly innovating to bring Singaporeans new ways to enjoy their favourite coffees.
About NESCAFÉ®
Created in 1938, NESCAFÉ® has been serving high quality coffee to consumers all around the globe for decades. Known for its tantalizing aroma and distinctive full-bodied taste, NESCAFÉ® is enjoyed in over 18 countries and has become the world’s favorite coffee today.
From the signature aroma of its iconic classic flavours, to the expert craftsmanship of its elevated NESCAFÉ® GOLD series, to the comfort of its endearing Singapore Kopis, NESCAFÉ® offers a wide range of coffees to cater to every unique taste and preference, bringing joy to Singaporeans and empowering them to make a difference in their world one aromatic cup of coffee at a time.
For more information on Singapore’s No. 1 coffee brand, NESCAFÉ®, please visit: https://www.nescafe.com/sg/
About Nestlé® Singapore
As the world’s largest food and beverage manufacturer, Nestlé is the provider of the best food for whatever time of day and for whatever time of your life. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world and employs more than 270,000 people, who are committed to unlocking the power of food to enhance the quality of life for everyone, today and for generations to come. Since 1912, Nestlé Singapore has been nourishing Singaporeans through quality brands and products like MILO®, MAGGI®, NESCAFÉ®, and KITKAT®, delivering on our promise of bringing Good Food, Good Life to all. In 2024, Nestlé Singapore was recognised as a Company of Good (3 Hearts) by the National Volunteer & Philanthropy Centre for its outstanding contributions and commitment to corporate purpose and impact in Singapore. To find out more about Nestlé, visit us at www.nestle.com and about Nestlé Singapore, visit www.nestle.com.sg.
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Edwin Wong
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