SINGAPORE, 31 JULY 2025 - Feeling kan cheong all the time? You’re not alone. In a city where even our breaks feel rushed, KITKAT is partnering with cult-favourite collectible brand POP MART and their beloved character DIMOO to encourage Singaporeans to have better breaks.
The new limited-edition KITKAT x DIMOO blind box collection contains adorable DIMOO merchandise like Keychain Pouches (3 designs) or Tote Bags (2 designs) and comes with KITKAT products such as 2-Finger Sharebags, KITKAT Chunky White bars and KITKAT Chunky MILO bars. These KITKAT x DIMOO Blind Boxes are now available for purchase.
Why So Kan Cheong? Have A Break, Have a KITKAT
Whether it’s work, school, or daily life, most of us Singaporeans might find ourselves in kan cheong mode from morning to night. We live in a world that demands our constant attention where it is difficult to switch off, and even our breaks aren’t spared.
That’s where DIMOO comes in. Known for his quiet charm and thoughtful nature, DIMOO embodies the idea of self-kindness amidst chaos. As we go through the daily grind of life, let DIMOO and KITKAT remind us to slow down, rediscover life’s simple pleasures and embrace the joys of having a proper break. The limited-edition KITKAT x DIMOO blind box is your cue to pause, unwind, and recharge — because having a break isn’t a sign of weakness; it’s a source of strength.
Jocelyn Ho, Business Manager for Foods and Confectionery, Nestlé Singapore shared, “As part of our mission to encourage more meaningful breaks for Singaporeans, we’re excited to collaborate with POP MART DIMOO on the launch of this limited-edition KITKAT x DIMOO blind box collection. Let’s remember to be kind to ourselves even when we chiong through our days, and to have a break without interruption. Amid the hustle of life, a better-quality break goes a long way.”
A Break Worth Unboxing: How to Get Your Hands on the KITKAT x DIMOO Blind Boxes
Consumers can now get their hands on the KITKAT x DIMOO Keychain Pouch Blind Box (S$19.95) at participating retailers and receive an exclusive KITKAT x DIMOO Keychain Pouch (randomly selected from three collectible designs). Each KITKAT x DIMOO Keychain Pouch Blind Box contains two KITKAT 2-Finger Sharebags. The collection is now available at leading supermarkets and online. While stocks last.
For even more DIMOO fun, head down to 7-Eleven stores islandwide to purchase the exclusive KITKAT x DIMOO Tote Bag Blind Box (S$19.95) which includes a KITKAT x DIMOO Tote Bag (randomly selected from two collectible designs). Each KITKAT x DIMOO Tote Bag Blind Box also contains one KITKAT 2-Finger Sharebag, one KITKAT Chunky White bar and one KITKAT Chunky MILO bar, while stocks last.
For more information, visit KITKAT’s Facebook, Instagram and TikTok pages.
About KITKAT®
KITKAT® has become an iconic snack ever since it was first launched in the United Kingdom in 1935. Just unwrap, break off a finger, snap it in two and savour the crispy wafer finger covered in deliciously smooth milk chocolate. Have a Break, Have a KITKAT®. KITKAT® 2 Finger Sharebag is the perfect treat for when you want to share your break with your friends and family. Each of the 2 crisp wafer fingers is individually wrapped, making it perfect for sharing. To find out more about KITKAT®, visit www.nestle.com/brands/chocolate-confectionery/kitkat.
About Nestlé Singapore
As the world’s largest food and beverage manufacturer, Nestlé is the provider of the best food for whatever time of day and for whatever time of your life. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world and employs more than 270,000 people, who are committed to unlocking the power of food to enhance the quality of life for everyone, today and for generations to come. Since 1912, Nestlé Singapore has been nourishing Singaporeans through quality brands and products like MILO, MAGGI, NESCAFÉ and KITKAT, delivering on our promise of bringing Good Food, Good Life to all. In 2024, Nestlé Singapore was recognised as a Company of Good by the National Volunteer & Philanthropy Centre for its outstanding contributions and commitment to corporate purpose and impact in Singapore. To find out more about Nestlé, visit us at www.nestle.com and about Nestlé Singapore, visit www.nestle.com.sg.
For Media Enquiries
Yan Jun Chan
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Edwin Wong
Corporate Communications & Brand Advocacy Manager
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Li Wee Shyan
Assistant Brand Manager, KITKAT
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