Singapore’s first ever KITKAT Chocolatory Pop-Up Store unveils KITKAT Ruby Chocolate and Singapore Limited Edition flavours

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KITKAT Chocolatory Pop-Up Store at VivoCity, Level 1 Concourse
KITKAT Chocolatory Pop-Up Store at VivoCity, Level 1 Concourse

KITKAT fans and chocolate lovers can now indulge in an all-new break with the arrival of the new KITKAT Ruby Chocolate in Singapore, which was unveiled as the brand’s newest chocolate variant at the KITKAT Chocolatory Pop-Up Store at VivoCity, Level 1 Concourse.

Featuring the iconic four-finger wafer bar, KITKAT Ruby Chocolate is sure to stand out, blending an intense berry-fruitiness within luscious smoothness, and a natural ruby hue that’s never been seen before in chocolate. As the world’s first new chocolate variant to be created in 80 years following dark, milk and white chocolate, the ruby chocolate was developed completely without flavouring, colouring additives or genetic modification.

KITKAT was the first to use the ruby chocolate sensation worldwide, which was made by Swiss chocolate and cocoa processor Barry Callebaut from specially-selected ruby cocoa beans found in major cocoa-growing regions including the Ivory Coast, Ecuador and Brazil.

KITKAT Chocolatory Pop-Up Store at VivoCity, Level 1 Concourse
L-R: Magdalene Tan, Business Manager of Food and Confectionery, Nestlé Singapore, Rajiv Deraniyagala, Managing Director, Nestlé Singapore & Chow Phee Chat, Regional Head of Communications, Marketing Services, and Innovation & Renovation, Nestlé Malaysia and Singapore officially launching KITKAT Ruby Chocolate]

The launch of KITKAT Ruby Chocolate took place at the opening of the new KITKAT Chocolatory Pop-Up Store at VivoCity, Level 1 Concourse. Chef Andy Van den Broeck, Senior Technical Advisor, Product Development of Barry Callebaut in Asia Pacific, was present at the launch. With his deep expertise in the ruby chocolate-making process, the creative Belgian chef captivated the crowd with a fascinating demonstration of ruby chocolate pralines with wasabi ganache filling, showing the step-by-step process of tempering, shell moulding, filling, closing and de-moulding.

Also making its debut at the KITKAT Chocolatory Pop-Up Store were the Singapore Limited Edition flavours - Singapore Chilli Crab, Salted Egg Yolk and Kopitiam Breakfast, co-created with the talented local duo from Patisserie CLÉ. The Singapore Limited Edition flavours will only be available exclusively at the KITKAT Chocolatory Pop-Up Store in Singapore.

Craving a KITKAT break? Do head over to the new KITKAT Chocolatory Pop-Up Store in Singapore. It is opened from the 8th – 14th of April, 10am -10pm daily, at VivoCity, Level 1 Concourse.

The public will also be able to catch a glimpse of the creation process of KITKAT’s Singapore Limited Edition flavours from 11am – 2pm and 5pm – 8pm daily.

Have a break, Have a KITKAT.

About Nestlé KITKAT

Created in 1935, KITKAT became part of Nestlé’s range of confectionery products in 1988 and has grown to become one of Nestlé’s billionaire brands. Nestlé KITKAT is the first global confectionary brand to be made from 100% sustainable cocoa sourced through the Nestlé Cocoa Plan.

The phrase “Have a break, have a KITKAT” aptly describes the mission of KITKAT – to help you take break when you need it the most. Nestlé KITKAT celebrates all the different kinds of breaks KITKAT lovers take - fun, spontaneous, delicious, indulgent, and rewarding. Whether you’re sinking under a sea of paperwork or working like a machine, you can delight in this sweet treat, now made with 100% sustainable cocoa, anytime, anywhere and any way.

For more information on KITKAT, please visit:
Brand page -
Facebook -
Official Website -

About Nestlé

As the leading Food, Nutrition, Health and Wellness Company, Nestlé is the provider of the best food for whatever time of day and for whatever time of your life. Nestlé has grown to become the world's largest food company offering more than 8,500 brands and 10,000 products. With its headquarters in Vevey, Switzerland, Nestlé has more than 456 factories spread over 80 countries and employs more than 283,000 people.

To find out more about Nestlé,

For more information, please contact:

Ms. CAI Jing Yu
Nestlé Singapore
Tel: +65 6836 7108
Mobilel: +65 9479 0167
E-mail: [email protected]

Melissa TAL / Cheryl KHOO
WE Communications
Tel: +65 6303 8351
Mobile: +65 90255118 / +65 97505225
E-mail: [email protected] / [email protected]