SINGAPORE, 18 AUGUST 2026 – The MILO® Van experience is getting a fun new twist. MILO® Singapore is introducing a collection of limited-edition MILO® Sports Day Socks, available exclusively in Singapore with the MILO® Van Sachets Promotional Pack for a limited time only.
Inspired by the energy, excitement and personalities that make Sports Day special, the collection features six unique MILO® Sports Day Character designs, each celebrating a familiar Sports Day personality.
1. MILO® MVP – Embodies the true spirit of competition, always running for glory and sprinting for MILO®.
2. MILO® Cheerleader – The ultimate hype person, bringing the energy, enthusiasm, and cheer to every Sports Day.
3. MILO® Fan – Here for the fun, the vibes, and most importantly, an ice-cold cup of MILO® from the MILO® Van.
4. MILO® NAPFA Gold – Naturally athletic and competitive, they’re always breaking records and going for Gold.
5. MILO® Hunters – Always on a mission; if there’s a MILO® Van nearby, they’ll be the first to track it down.
6. MILO® Repeat Queuers – One cup is never enough. You’ll find them back in line for the MILO® Van before you’ve even finished your first.
Each promotional pack comes with one random pair of free-size MILO® Sports Day Socks, adding an element of surprise and collectability for consumers looking to complete the full set of six designs.
The collection adds a fresh twist to the MILO® Van Sachets, which were launched earlier this year to allow MILO® lovers to take home the MILO® Van experience. Just add cold water to enjoy an ice-cold cup of MILO® at home.
The MILO® Van Sachets Promotional Pack is priced at S$8.95 and will be progressively available at all major supermarkets and e-retailers in Singapore from 18 August 2026, while stocks last.
With six designs to collect, consumers can discover their Sports Day personality and try to complete the collection before stocks run out.
For more information, follow MILO® Singapore on Facebook and Instagram @milosingapore for the latest updates.
About Nestlé® Singapore
As the world’s largest food and beverage manufacturer, Nestlé is the provider of the best food for whatever time of day and for whatever time of your life. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world and employs more than 270,000 people, who are committed to unlocking the power of food to enhance the quality of life for everyone, today and for generations to come. Since 1912, Nestlé Singapore has been nourishing Singaporeans through quality brands and products like MILO®, MAGGI®, NESCAFÉ®, and KITKAT®, delivering on our promise of bringing Good Food, Good Life to all. In 2024, Nestlé Singapore was recognised as a Company of Good (3 Hearts) by the National Volunteer & Philanthropy Centre for its outstanding contributions and commitment to corporate purpose and impact in Singapore. To find out more about Nestlé, visit us at www.nestle.com and about Nestlé Singapore, visit www.nestle.com.sg.
About MILO® Singapore
Since the 1950s, MILO® has been championing youth sports development in Singapore. MILO® aims to nurture our Singapore athletes into national sports heroes. All MILO® Singapore recipes are Healthier Choice - lower in sugar certified and rated Nutri-Grade B. It is enriched with essential minerals and nutrients, giving Singaporeans the ‘Energy to Go Further’.
For Media Enquiries:
Raja Nur Azmi, Murni
Head of Corporate Affairs
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Mohamed Zaffar, Shaheen
Head of Corporate Communications
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