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Nov 19, 2015

Innovation meets heritage – Introducing the new NESCAFÉ® GOLD BLEND® Barista Machine

Innovation meets heritage – Introducing the new NESCAFÉ® GOLD BLEND® Barista Machine

A fresh coffee experience offering 5 different café-style coffees with one touch

NESCAFÉ®, the household name synonymous with cups of aromatic coffee, combines more than 75 years of coffee-making expertise with advanced technology to bring you an exceptional coffee experience with its latest NESCAFÉ® GOLD BLEND® Barista Machine. With a selection of five café-style coffees available at the touch of a button, consumers can easily assume the role of a barista in the comfort of their home or office.

NESCAFÉ® GOLD BLEND® Barista Machine
NESCAFÉ® GOLD BLEND® Barista Machine prepares 5 different kinds of café style coffee.

A fine example of tradition meets smart innovation, NESCAFÉ® GOLD BLEND® Barista Machine is designed to cater to the increasing lifestyle preference for café-style, barista-made coffee while delivering on the consumer preference for the signature robust taste of NESCAFÉ®. It has seen huge success in markets like Japan where it is currently the number 1 coffee machine.

Key Features of NESCAFÉ® GOLD BLEND® Barista Machine

  1. Five different café-style coffees – Espresso, Lungo, Americano, Latte Macchiato and Cappuccino – are easily crafted with a single touch of a button.
  2. Consumers are offered the seamless option of foaming their milk without the need for a separate frother. For milk coffee, simply pour fresh milk into your coffee cup and a hot water jet swiftly froths the milk before coffee is added – producing a delectable cuppa in next to no time.
  3. The coffee system’s 15-bar pump extraction pressure delivers a cup of quality, full-bodied brew topped with smooth, velvety crema.

Introducing NESCAFÉ® GOLD Barista Style Intense Coffee

Fusing convenience, technology and the trusted familiarity of NESCAFÉ® quality, NESCAFÉ® GOLD BLEND® Barista Machine creates a perfect, café-style cup of coffee using the latest NESCAFÉ® GOLD Barista Style Intense Coffee, a premium blend of soluble coffee with added micronized roast and ground coffee beans.

A NESCAFÉ® first, NESCAFÉ® GOLD Barista Style Intense Coffee blends soluble coffee with high quality coffee beans which have been slowly roasted to perfection and then finely grounded, delivering a sharp, full-bodied cup with a deeply aromatic bouquet.

NESCAFÉ® Gold Barista Style Intense Coffee
The new NESCAFÉ® Gold Barista Style Intense Coffee is a premium blend of soluble coffee with added micronized roast and ground coffee.

Specially created for NESCAFÉ® GOLD BLEND® Barista Machine, the intricate texture, taste and aroma of the premium coffee blend brings out all the delicious flavours and aroma of NESCAFÉ®. From the silky crema of an Espresso to a beautifully layered Cappuccino crowned with rich, creamy froth, NESCAFÉ® GOLD BLEND® Barista Machine caters to discerning taste buds with its variety, quality and consistency.

About Nestlé Singapore

Nestlé Singapore (Pte) Ltd, established in 1912, is a wholly owned subsidiary of Nestlé SA. Headquartered in Vevey, Switzerland, Nestlé employs more than 330,000 people and operates in more than 197 countries.

As the leading Nutrition, Health and Wellness Company, we enhance lives by offering tastier and healthier food and beverage choices at all stages of life and at any time of the day. This is the foundation of our promise of “Good Food, Good Life” and puts nutrition at the heart of everything we do.

It is our firm belief that for a company to be successful over time and create value for its shareholders, it must also create value for society. We call this ‘Creating Shared Value’. Built on strong foundations of compliance and sustainable business practices, this is our way of doing business and how we work as a leader in Nutrition, Health & Wellness.

Nestlé’s range of products in Singapore include MILO®, NESCAFÉ®, NESCAFÉ® DOLCE GUSTO®, MAGGI® , NESTLÉ® OMEGA PLUS®, KIT KAT®, NESPRESSO®, GERBER®, CERELAC® , KOKO KRUNCH®, PURINA®, FRISKIES® and dozens of other trusted brands which are household names and market leaders in their product categories.

About NESCAFÉ® Singapore (Pte) Ltd

NESCAFÉ coffee originated in Brazil in the 1930s as an early example of innovation and sustainable development. Built on Nestlé’s milk processing expertise, the development of soluble coffee helped thousands of Brazilian farmers avoid hardship and crop waste. NESCAFÉ coffee was launched in Switzerland in 1938 and this soon followed its export to several markets including Singapore in 1940.

In 1965 NESCAFÉ brand extended its innovation by offering freeze-dried soluble coffee with the launch of Gold Blend. Over the years, NESCAFÉ product innovation has evolved further allowing consumers around the word to enjoy the quality, flavour, aroma, convenience and natural goodness of NESCAFÉ coffee in many different formats. Today, the brand is Singapore’s leading instant coffee favourite, with 350 million cups consumed annually.

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