kept me strong through my years
of physical work as a landscape contractor."
And now, for the first time, MILO takes this relationship with the consumer a little further by asking them to express for themselves what MILO means to them – with no direction, no supervision and no instructions from us, we asked consumers from all walks of life to talk to us in a way that would best depict this bond.
"While having so much fun at sea, our favourite drink MILO (Easy Cool), is just what we need to cool us off; always making us feel so refreshed and ready - for more fun and excitement! Yesssss, MILO is just awesomely gooood!"
We extended it into our MILO Facebook Fan page to allow our 50,000+ MILO fans to express their love for MILO through a customized online photo contest. They would not only upload their favourite photos of themselves with MILO but to also pen down a message of what MILO means to them and share it with us and the rest of the fans.
It's marvelous what MILO can do for you - we've said this in a lot of our communication but now know that it bears meaning not just to us but also to the many people who consume MILO everyday knowing that we are really more than just another chocolate malt beverage.