Crowd of 3000 at the Asian Civilization's Museum
As the sun began to set, the emcee began the evening with NESCAFÉ contests. One such competition was to judge who could repeat "I love NESCAFÉ!" the most times in a minute, while another required stamina from the contestants to hold the phrase "NESCAFÉ Ipoh White Coffee" in one continuous breath for as long as they could. NESCAFÉ's celebrity endorser Dai Yang Tian then filled the movie screen with our NESCAFÉ Ipoh White Coffee commercial, which required the audience having to pay attention and answer simple questions to win prizes. The delighted winners walked away with NESCAFÉ hampers and limited edition premiums.
The chatter from the crowd instantly hushed as the movie began. A magical night under the stars, both children and adult laughed at the silly antics from the cartoon scenes and sighed at touching moments. A cursory glimpse of the audience revealed smiles all round as friends and families quietly celebrated the evening of friendship, love and enjoyment. As the night came to a close, much of the crowd made their way once again to the NESCAFÉ tent for another irresistible cup of white coffee before they made their way home.
One of the many delighted youths with her picnic basket.
The public enjoying NESCAFÉ Ipoh White Coffee.