100 Families Receiving product hampers packed and distributed by Bedok Orchid Residents’ Network Grassroots Leaders and Nestlé Employees Volunteers
SINGAPORE, 23 APRIL 2025 – As a kickstart to its SG60 celebrations, Nestlé Singapore hosted a Nestlé Carnival on 19 April 2025 to bring the colours and joy of ‘Good Food, Good Life’ to around 100 families in Bedok.
This marks the culmination of its Nestlé Carnival campaign, which ran from 1 March to 25 April 2025, where Singaporeans from all walks of life got to enjoy the latest products and innovations from across Nestlé’s quality brands like MILO®, MAGGI®, NESCAFÉ®, and KITKAT®. During the campaign, shoppers who have made a minimum purchase of S$20 worth of any two Nestlé participating products stood a chance to win S$100 each, with total prizes worth up to S$10,000.
To celebrate the spirit of giving through its Nestlé Cares employee volunteer programme, Nestlé Singapore matched every dollar won by shoppers with an equivalent value of Nestlé product hampers for 100 families.
(Left to Right) Mr Rajat Jain, Managing Director Nestlé Singapore, Mr Richard Ong, PBM, Chairman for Bedok Orchid Residents’ Network, People’s Association, Mr Heng Swee Keat, Deputy Prime Minister and Adviser to East Coast GRC Grassroots Organisation, Mr Larry Chua, PBM, Chairman, Bedok Citizens’ Consultative Committee
Rajat Kumar Jain, Managing Director, Nestlé Singapore shared, “At Nestlé, it is our unwavering commitment to unlock the power of food to enhance the quality of life for every Singaporean. As we celebrate SG60 this year, we are delighted that we can bring the colours and joy of our variety of products to all Singaporeans, and more importantly, make them accessible to the communities among us. At the heart of it all, this Carnival seeks to uplift lives, foster inclusion and encourage a healthy lifestyle, which we believe will make a meaningful and lasting impact for the communities we are part of.”
Various activities in the Nestlé Carnival includes the Spin & Win Health and Nutrition Quiz, an Omega Plus cholesterol prick test.
More than 30 staff volunteers brought joy to the beneficiaries through the various activity booths at the Carnival, which include a Nestlé health and nutrition quiz, an Omega Plus cholesterol prick test and a KITKAT ‘Have a Break’ bench photo booth. The beneficiaries also got to enjoy MILO and NESCAFÉ beverages as they collected their product hampers.
Mr Heng Swee Keat, Deputy Prime Minister and Adviser to East Coast GRC Grassroots Organisation, presenting the Certificate of Appreciation to Mr Rajat Jain, Managing Director Nestlé Singapore
Mr Richard Ong, PBM, Chairman for Bedok Orchid Residents’ Network, People’s Association said, “We are grateful to Nestlé for supporting our community with essential and nutritious food — many of which are familiar household brands our beneficiaries have grown up with. The Bedok Orchid Residents’ Network also played a key role for this campaign by providing logistics, volunteers, and engaging craft activities for beneficiaries and their families. We look forward to deepening our collaboration with Nestlé to continue uplifting our communities..”
Kay-Li Wong, Nestlé Brand Manager added, “I enjoyed volunteering at this event, especially how we were able to share with them useful tips to improve their health and wellbeing, and connect with them through the power of our food and beverage products. Seeing the smiles of the beneficiaries was extremely rewarding.”
About Nestlé Singapore
As the world’s largest food and beverage manufacturer, Nestlé is the provider of the best food for whatever time of day and for whatever time of your life. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world and employs more than 270,000 people, who are committed to unlocking the power of food to enhance the quality of life for everyone, today and for generations to come. Since 1912, Nestlé Singapore has been nourishing Singaporeans through quality brands and products like MILO®, MAGGI®, NESCAFÉ®, and KITKAT®, delivering on our promise of bringing Good Food, Good Life to all. In 2024, Nestlé Singapore was recognised as a Company of Good (3 Hearts) by the National Volunteer & Philanthropy Centre for its outstanding contributions and commitment to corporate purpose and impact in Singapore. To find out more about Nestlé Singapore, visit https://www.nestle.com.sg/aboutus.
About Nestlé Cares
At Nestlé, we unlock the power of food to enhance the quality of life for everyone, today and for generations to come. Our approach to community giving reflects the integration of both our business strengths and commitment to addressing societal needs. We focus on areas where Nestlé is present and where we can make a meaningful impact, including disaster relief and food access. Our founder, Henri Nestlé understood the power of giving to the community where he found success - the place he called home and loved. He believed that when your neighbour does well, you do well. We are determined to continue this legacy through Nestlé Cares for Communities, which helps amplify the impact of our partners’ work in the communities that made us who we are today. We put these communities at the heart of our giving strategy, focusing on the regions where our employees live and work.
To find out more about community giving at Nestlé, visit https://www.nestle.com/sustainability/people-communities/community-giving.
For Media Enquiries:
Edwin Wong
Corporate Communications & Brand Advocacy Manager
[email protected]