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KIT KAT®
Have a break, have a KIT KAT®
Created in 1935, KIT KAT® was first known as Rowntree Chocolate Crisp. Two years later, the name was changed to KIT KAT®.
In 1998 KIT KAT® became part of Nestlé’s range of confectionery products. It is enjoyed as a light snack by both the young and old. Today, it is exported to more than 11 countries in Asia.
"Have a break, have a KIT KAT®" has become a familiar phrase. It aptly describes the enjoyment of the chocolate-coated wafers whenever one needs to chill out, such as when you are in the midst of a heavy assignment.
Here’s how to have a break…KIT KAT® style:
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Push the wafer out of the red wrapper. |
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Score your nail along the foil-wrapped wafer fingers. |
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Break off a wafer finger at a time. |
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Snap a wafer finger in half and ... enjoy!!! |
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KIT KAT® CHUNKY
The popularity of KIT KAT® resulted in the launch of KIT KAT® Chunky – the famous crisp crunchy wafer enveloped in thicker chocolate coating in a bigger size, giving a bigger ‘pleasure’ and greater sense of indulgence and satisfaction to the consumer. Thus the tag line: “Have a BIG Break, Have a KIT KAT® Chunky”. First launched in the UK and Ireland in 1999, KIT KAT® Chunky was an overwhelming success leading to explosive growth and acceptance everywhere - it is now sold in Continental Europe, Australia, South Africa, Japan, Canada, Middle East and many other countries around the world.
| Launched in April 2000 in Singapore, KIT KAT® Chunky was a similar success, propelling the KIT KAT®brand to No.1 position. |
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| In April 2002, KIT KAT® Chunky White was launched as the additional line extension for the Chunky range – providing white chocolate lovers a unique combination of white chocolate with a crisp crunchy wafer. Recently in June 2003, KIT KAT® Caramel Chunky was introduced to Singapore, an indulgent Chunky bar filled with delicious creamy caramel with the signature crisp wafer. |
New products to look out for include KIT KAT® 2 Fingers in Mint and Orange flavours from the UK. Indulge!
MILKYBAR®
Nestlé launched the world’s first white chocolate in Switzerland some 60 years ago. This type of chocolate has a distinctive taste profile and milk content up to 50% to 100% higher than for ordinary milk chocolate.
Nestlé has pioneered the white chocolate segment in many countries where it has built a strong leadership position through the successful development of the strategic brands: GALAK (in Brazil, France, Italy, Belgium, Ecuador, etc), MILKYBAR®, (launched first in the UK in 1937 and then in South Africa, Australia, Spain, India, etc) and DIE WEISSE (Germany).
MILKYBAR® is a nutritious white chocolate treat that is full of milky goodness and it provides the energy and enjoyment for the child – its approach to life is all about being able take on the world, creative and energetic. One with which each child can identify and each mother can feel reassured.
As a truly "permissible" snack, MILKYBAR® unique taste and high nutritional is a hit with both moms and child. Whether at home, at school or at play, MILKYBAR® is a delicious and nutritious snack.
MILKYBAR® was launched in Singapore in 2001. Subsequently, MILKYBAR® Milk and Cookies was launched as an adult indulgence treat, with delicious cookies bits in a white chocolate bar.
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CRUNCH®
Say goodbye to a quiet day.
CRUNCH® made its “noisy” debut in 1938 in the USA. The first chocolate bar to combine milk chocolate and crunchy crisps, CRUNCH® is today Nestlé's third largest confectionery brand, sold in about 40 markets worldwide.
A unique combination of smooth Nestlé chocolate and crisped rice, CRUNCH® delivers an exciting sensory experience of distinctive taste, texture and sound. Bite into a CRUNCH® bar and you’ll experience the "CRUNCH® effect" – a playful and unpredictable impact that livens up normal, everyday lives. |
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In fact, the "CRUNCH® effect" is so popular you’ll encounter it in other products coming your way soon. Stay tuned. |
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