Great days begin with NESCAFÉ®.
In 1930, Nestlé was approached by the Brazilian Coffee Institute to seek a way to preserve the huge coffee surpluses. Nestlé took up the challenge and 7 years later, succeeded in producing the world's first fully soluble coffee extract.
In 1938, NESCAFÉ® was launched in Switzerland in powdered form, packaged in tins and available in both regular and decaffeinated varieties.
NESCAFÉ® made its way to Singapore in the late 1950s and has since established itself as the leading instant coffee brand in Singapore with more than 350 million cups being consumed annually.
What makes a cup of NESCAFÉ® so special? The best coffee beans and the most advanced and well-researched technologies to produce it.
How NESCAFÉ® is made.
NESCAFÉ® Gold
The Aroma Promises. The Taste Delivers.
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Starting off your day with the new NESCAFÉ® Gold is more satisfying than ever. NESCAFÉ® Gold offers the fullest flavor and richest aroma to arouse the senses, promising greater pleasure from the freshest cup of coffee.
Nestlé has led the world in coffee innovations since 1938 and NESCAFÉ® Gold is a culmination of our decades of coffee expertise. NESCAFÉ® Gold is manufactured using VAX technology – a technique that extracts more from the heart of each coffee bean, allowing NESCAFÉ® to create a product that captures all the intensity, flavor and aroma for the freshest cup of coffee. |
Aside from serving up a new and superior coffee experience, the NESCAFÉ® Gold bottle also sports a 21st century contemporary svelte look that resonates with today’s consumers. This distinctive shape is synonymous with NESCAFÉ® and our commitment towards quality. The warm and golden hues on the bottle symbolise the rich, aromatic and full flavor of NESCAFÉ® Gold.Envision what you desire, savour the richness and feel the strength of NESCAFÉ® Gold - an extra sensory experience. Today, NESCAFÉ® Gold is the most popular premium coffee for discerning coffee drinkers in Singapore.
The bottle features three golden symbols to reinforce the supremacy of this revolutionary coffee.
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The first symbol is a "coffee bean" to represent the "fullest flavor you have ever tasted". |
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The second symbol is the "rising aroma" to represent "richest aroma to arouse your senses". |
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The third symbol is a "cup" symbolising the "freshest cup to perk you up". |
The Healthier Choice Endorsement by Health Promotion Board
NESCAFÉ® Gold has achieved its latest status as the Healthier Choice as recommended by the Health Promotion Board (HPB).
Food products receive the Healthier Choice status from HPB only if strict guidelines are met. NESCAFÉ® Gold is made from 100% premium coffee beans. When drunk black with nothing added, one serving of NESCAFÉ® Gold is virtually fat free! With NESCAFÉ® Gold, you can choose to drink healthier coffee simply because you can add lesser sugar and even replace the creamer with non-fat milk.
NESCAFÉ® Classic with Arabica Beans
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Here’s a smoother, full-bodied and more aromatic cup of coffee to tempt your palate – The NESCAFÉ® Classic blended with Arabica beans.
In view of the growing popularity of specialty coffee in Singapore, NESTLÉ Singapore (Pte) Ltd offers an improved NESCAFÉ® Classic with added Arabica beans, bringing a quality blend to Singaporeans.
Comes in dynamic new packaging with an ‘easy twist’ cap, this new blend will appeal to the contemporary coffee drinkers in Singapore. |
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NESCAFÉ® BODY PARTNER 3IN1 COFFEE MIX
Introducing 2 new great flavours from NESCAFÉ® Body Partners, a 3in1 instant coffee mix. Now you can enjoy your daily cup of coffee with the additional goodness of Hi-calcium milk or Soya.
NESCAFÉ® Body Partner coffee with hi-calcium milk contains calcium to help support the development of strong bones and teeth. 3 cups of NESCAFÉ® Body Partner coffee with hi-calcium milk contribute 324mg of calcium to help meet your daily calcium requirements.
You may also savour the goodness of Vitamins A, C and E in a delicious cup of NESCAFÉ® Body Partner coffee with soya. Vitamin A is essential for the functioning of the eyes, Vitamin C enhances the absorption of iron from non-meat products and Vitamin E is an antioxidant that helps protect the cells in your body.
The NESCAFÉ® Body Partner coffee with hi-calcium and soya is available from Feb 09 onwards at all leading supermarkets including Fairprice, Cold Storage, Shop & Save, Giant and Carrefour. Each pouch contains 20 sachets with a recommended retail price of $6.95
Visit www.nescafe.com.sg
NESCAFÉ® 3-in-1
NESCAFÉ® is proud to introduce 3-in-1 in Rich, Regular and Mild - allowing consumers to choose their personal cup for every occasion. NESCAFÉ® 3-in-1 Rich is strong and aromatic for real coffee lovers, NESCAFÉ® 3-in-1 Regular is ideally balanced for your daily cup and NESCAFÉ® 3-in-1 Mild is smooth and creamy for light coffee moments.
For more NESCAFE® info, click here to go to the NESCAFE® website.