More Malt, More Milk MILO®

Get powered by the new formula MILO®! Singapore’s favourite energy drink greets consumers with a brand new formula and packaging in 2007.  The introduction of the new formula follows MILO® being awarded with the Healthier Choice status by the Health Promotion Board last year.

Produced in Singapore, the new formula MILO® boasts of more malt, more milk and is produced using the best ingredients from around the world!  The malt is derived from the very best quality malted barley of Europe, Canada, and Australia while the milk used comes from Australia and New Zealand.   

MILO® also contains Actigen - E® which is a combination of B Vitamins and Magnesium. It aids the release of energy from carbohydrates, fats and protein found in consumers’ daily diet.  Vitamin C, iron and calcium are the other vitamins and minerals present in the new formula MILO®.  

Consumers will be able to identify the new formula MILO® by its new packaging.  Keeping with its strong association with sports, the new formula MILO® will feature national bowler and 2005 SEA Games Silver medallist, Jazreel Tan, and national swimmer, as well as Asian Games Gold medallist, Tao Li on its new packaging.  The new packaging also reflects an update in the tin design, making it more modern and refreshing for consumers.  The convenient MILO® FUZE™ 3 in 1 will also be sporting a new look to reflect its healthier choice status. 

As the market changes and consumers’ tastes evolve, MILO® needs to remain at the forefront with consistent improvements to Singapore’s favourite energy drink.  The new formula MILO® contains more milk and malt yet delivers the same great chocolatey taste that consumers are familiar with.

The new formula MILO® is available in all leading supermarkets from April. 

 
MILO® MADE IN SINGAPORE IS NOW YOUR HEALTHIER CHOICE

In 2006, MILO® commemorates its 22nd year of production in Singapore – a fact unknown to many.  MILO® is and has been produced in Singapore since 1984.  Singaporeans’ favourite energy drink is a staple of many Singaporeans’ diet and is popular across generations.  Many fondly remember waking up to a hot cup of MILO® prepared with love and affection by their mothers in their childhood or the ever popular MILO® van, at sporting events.

Another cause for celebration is MILO® latest status as the Healthier Choice as recommended by the Health Promotion Board (HPB).  Due to the presence of the production plant in Singapore, NESTLE® has the ability and facilities to produce the Healthier Choice MILO®.  This new formula, is approved and endorsed by HPB. 

To attain the Healthier Choice status from HPB, strict guidelines have to be met.  Containing just 2% fat and 8% sugar per serving, Singapore’s favourite energy drink is now made even healthier and continues to provide the goodness that MILO® is known for.  MILO® is essentially made from the natural goodness of malt, milk and cocoa and contains a unique combination of vitamins and minerals that aid the release of energy from food. Over the years, its great chocolatey taste has also been strongly associated with energy and sports through great partnerships with the Singapore Sports Council, Singapore Sports School and the Co-Curricular Activities Branch of Ministry of Education. 

MILO® FUZE™ with High Calcium Milk

Calcium benefits everyone and not only the very young or very old. Scientists advised that the earlier an investment is made into your ‘Calcium Bank’, the better the future would be. MILO® Fuze with High Calcium Milk helps you make a delicious deposit. The great MILO® taste with the added nutrition and benefits of High Calcium Milk for stronger bones. Less sweet First ever High Calcium Milk product that comes in a sachet for convenience. Great option for ‘calcium seekers’

MILO® FUZE™ with Cereals

Suffering from hunger pangs? Need some sustenance before your next meal? MILO® Fuze with Cereal combines the goodness of cereals with the delicious chocolatey MILO® taste to give you just the energy you need. The great MILO® taste plus combination of cereals Great for satisfying hunger pangs at anytime and anywhere. Less sweet Available in a convenient sachet format.