More Playing, Less Planning with MILO Match-Up

The sporting culture in Singapore is becoming increasingly vibrant with people of all ages, genders, races and skill levels engaging in a multitude of sports every day. In a 2010 survey conducted by the Singapore Sports Council, it was recorded that nearly 1.5 million adults in Singapore participate in sports at least once a week. That’s about 30% of the Singapore population that engage in an active and sporty lifestyle.

However, getting together for a game is not always an easy task. Some face the problem of finding team-mates; others may have trouble simply rallying everyone together for a game. Additionally, there could also be the hassle of keeping tabs on dates, venues, scores and game discussions.

Whatever the challenges may be with getting organized to play a sport, MILO is launching a digital mobile tool and platform to ensure that Singaporeans will spend more time playing rather than planning their sporting games.



Today – Nestlé Singapore launches its latest iPhone application MILO Match-Up under Singapore’s much loved energy beverage, MILO.

MILO Match-Up is all about getting people to play more sports by making the planning a whole lot easier through a one-stop digital platform! With MILO Match-Up, you can now easily do the following:

• Create matches and invite friends to play
• Connect with your friends with Post-Match discussions
• Post your match score and find out how you rank on our Leaderboard as you play your way to the top!
• Seek out new challengers with common sports interests and skill level using our Search Function

With MILO Match-Up iPhone application, the sporting possibilities are now virtually endless as users can easily keep track of their games and even find new sports buddies with similar sports interests to play with and against!

Download the MILO Match-Up iPhone application for free at the Apple iTunes store or find out more at www.milo-matchup.com.sg.

Because planning a game has never been easier!