A recent report in The Sunday Times Life! revealed that many school-going children are skipping breakfast. It is a trend that MILO® hopes to reverse by providing a delicious, fuss-free beverage to encourage breakfast-eating habit. We will be giving for Free, 6 packs of MILO® 250ml ready to drink (RTD) healthier choice beverage to Primary and Secondary school children on 27th January at the SPH News Centre from 10am to 3pm. MILO® hopes to reach out to 10,000 students to start having breakfast daily before going to school.
Given that some school children need to board the buses as early as 5.45a.m, parents may be hard pressed for time to prepare breakfast and the children may just feel it’s too early to eat. Nevertheless, it is important to start the day right with breakfast as your body needs to replenish the energy and nutrients from the night before. MILO® RTD is a convenient and healthier option.
MILO® contains Actigen-E, which is a combination of B Vitamins and Magnesium to help in the release of energy from Proteins, Fats and Carbohydrates in your food. It also meets the Health Promotion Board’s guidelines of less than 2% fats and 8% sugar to be awarded the Healthier Choice Status.
“Growing children are often very active. It is important that they consume food and drinks that provide them with sufficient energy to meet their learning and growing needs. Having breakfast is thus very important to kick start the day. Consuming 2 packets of MILO® 250ml in the day provides at least 300kcal to help meet daily energy requirements.” said Mr Teo Heng Keat, Marketing Manager, Nestle Singapore.
About NESTLÉ Singapore (Pte) Ltd
NESTLÉ Singapore (Pte) Ltd, established in 1912, is a wholly owned subsidiary of NESTLÉ SA, the world’s largest food company. Headquartered in Vevey, Switzerland, NESTLÉ employs 265,000 people in more than 481 factories and 100 operating companies in 87 countries around the world. NESTLÉ’s range of products in Singapore include NESCAFÉ, MILO, MAGGI, NESPRAY, PERRIER, MÖVENPICK, KIT KAT, POLO, PURINA, FRISKIES and dozens of other trusted brands that are household names and market leaders in their product categories.
For media queries, please contact:
James Wong
Communications & Corporate Affairs Manager
Phone : 68367000
Email : James.Wong@sg.nestle.com